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A Strategic Decision

Despite some initial opposition from users, this was gradually overcome and today the system is used by all the Business Unit members. The benefits were soon clear: The system contributed to the arrangement of administrative tasks and formalities and also of the logistic coordination, thus saving time and unnecessary costs. Furthermore, it helped handle the growth in sales resulting from a favorable exchange rate, the quality of contents, and the outstanding business network in place, without having to increase staff excessively while keeping administrative control.

With regard to the administration area, now Telefé Internacional has standard models in place of deal memos and contracts, which helps avoid any free interpretation and complications in the approval process.

As to logistics, the system is especially useful for decision making as it checks the actual availability of copies, formats, supports, and timeframes.

Telefé Internacional has an integrated system enabling the visualization of the different stages in the sales process: From the onset of the business relationship until the delivery of the last box with material to the client in a simple and rapid manner.